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With London being not exactly under resourced in this department I attempted to show some brand loyalty and having walked past a few of the usual suspects stopped at Cafe Nero.
It was sadly at this point the dream of the brand promise disappered in the world of reality.
A long queue, not because the its the best coffee in town, but due to the fact their was a single person serving with a t-shirt that proudly annouced to the world that she was a trainee.
Trying to be patient, one girl on her own I tried to understand.
She was then reunited with her partner in crime who had been collecting cups – quite a feat as she returned with 2 and had been gone for at least 10 minutes.
Finally at the front I had to wait whilst our trainee told her partner in crime that she hated working weekends as it was too busy and no breaks!
I am a massive fan of brands – they raised standards to new levels and whilst easy to knock do more than serve a purpose.
My only hope is that someone somewhere pays attention to what is going on at the sharp end.
For all Italian authenticity and quality messages I am served by a sulky girl who clearly hates her job before joining a table I have to clear myself.
And that is the lasing memory I leave with…..real pity
]]>Our client, Arc Inspirations showed how inspiring they could be with the England RFU getting a two day inspiration day from people like Gary Neville and Kevin Sinfield talking about how inspiring playing for your country is.
Follow the link to find out more.
As all the Olympic doom and gloom merchants take a break read some good news on what they project it to do for sales in the hospitality industry.
Olympics to boost London on-trade by £323m
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